No Fear and Pala Raceway recently formed a marketing alliance designed to co-promote their respective brands and support amateur and professional motocross riders and off-road racing in Southern California.
According to Kirk Chandler of the Pala Raceway Group, the new alliance will benefit everyone involved. â€œAligning with action sports brands such as No Fear that are globally recognized will support Pala Raceway and its vision of becoming a world-class racing facility,â€ Chandler said. â€œNo Fear will serve as the racewayâ€™s motocross protective gear brand, receiving local and national media exposure at racing events, plus a full line-up of No Fearâ€™s moto gear will be available in the racewayâ€™s onsite pro shop.â€
In addition, the Pala Raceway staff will use No Fear products when they ride, providing an unofficial team of over 20 riders promoting the brandâ€™s latest motocross gear and styles out on the track almost every day of the week.
â€œWeâ€™re very excited about our new relationship with the Pala Raceway Group,â€ said Britt Galland, No Fearâ€™s Vice President of Marketing. â€œThis is an ideal opportunity to showcase our brand and our exceptional quality gear at a racing venue thatâ€™s practically in our own backyard. The facility is going to be phenomenal when itâ€™s all built out.â€
Located at 12799, Highway 76 in Pala, CA, the 200+ acre Pala Raceway is fast becoming one of the premier motocross facilities in Southern California, with many of the worldâ€™s top professional and amateur riders honing their skills here on a regular basis. The complex currently features seven unique tracks, including the Main Track, Vet Track, Mini Track, a Quad / SideXSide Track, and a Trials area. Plans are also in the works to add a state-of-the-art Super Moto track, extensive camping and parking areas, as well as a separate Karting Track. Full color drawings of the Pala Raceway site plan can be viewed at www.palaraceway.com